“Music” for your heart

From Derick , I’ve learned that generally speaking , there are three approaches for writing a corporate blog,

1. Journalistic
2. Personal
3. Technical

For our organization, I suggests to use the personal way to communicate with our employees and customers. It is totally different from an essay or a paper, so the writing style is more like conversation and chat. We could much easier for involving them to take part in our coversations. It’s easy for us to report information, easy for people to accept the information as well, also get feedback from them.

Now, we know our goals of blogs, so how can we work smart?

  We need a format guideline for writing our blogs to let employees be participate in our blog plan,

First, I think that we can start by selecting  one of the many third-party blog hosting sites, such as Blogger.com, LiveJournal.com, Blog-City.com, Xanga.com, and MSN Spaces.

Second, we probably need to focus on the issues about “legal liability”, that is you should pay attention to the content you write ,whether it is illegal, for example, issues about ”copy rights” and “company information” such as secret plans or data.

Third, when we are writing a blog, we should respect our audience no matter who he or she is.

Fourth, talk to be honest, and always be sure are you taking facts straight? Don’t mislead people.

Fifth, give enough contexts to support your argument, to prove you are right!

Sixth, keep engaging people in feedback, whatever it is a positive one or negative, coz people do have different point of view when reading your blogs.

Diva Marketing, it has complied a list about corporate blog guidelines, check out it, we will get some useful information for how to make a guideline.